Top 5 Social Apps on Android in Sweden - Q4 2023

The fourth quarter of 2023 saw dynamic shifts in the performance of the top 5 social apps on Android in Sweden. Here’s a detailed look at the weekly downloads, revenue, and active user trends for these popular applications.

TikTok

Weekly revenue for TikTok demonstrated a consistent upward trend, peaking at approximately $100K in early December. Downloads fluctuated, with a noticeable increase towards the end of the quarter, reaching around 11K in the last week of December. Active users also saw a significant rise, culminating in nearly 1.18M by the end of the quarter.

Instagram

Instagram experienced varying weekly revenue, with a notable spike to around $5.2K in early November. Weekly downloads showed steady growth, peaking at approximately 5.6K in the final week of December. Active user numbers remained relatively stable, averaging around 1.23M throughout the quarter.

Threads

Threads saw a surge in downloads in December, with numbers rising from 15.3K to 18.2K over the month. Active users increased sharply in mid-December, reaching over 43K by the end of the quarter.

X

Weekly revenue for X showed modest growth, with a peak of $1.5K in early December. Downloads remained steady, with a slight increase towards the end of the quarter, reaching around 1.9K in the last week of December. Active users saw a gradual decline, ending the quarter at approximately 274K.

Facebook

Facebook experienced fluctuations in weekly revenue, peaking at about $5.6K in early November. Downloads were relatively stable, with a peak of nearly 2K in the last week of December. Active users showed a downward trend, ending the quarter at around 1.22M.

These insights, derived from Sensor Tower data, highlight the evolving landscape of social media app usage in Sweden. For more detailed insights and trends, visit Sensor Tower.